Yoplait Social

Young women are underrepresented in breast cancer research. So we took the lame Facebook quiz and turned it into a data gathering tool.

The quiz educates and aggregates breast cancer data from young women, which we then turned over to researchers.

Each pledge click was money donated to research. cha-ching.

The third app educates young women with 7 posters [each a tip on how to lower your risk of breast cancer] and turns them into facebook gifts.

close-up time.

Ads that actually help fight breast cancer.

Up Next:

Teach for America Stunt