FedEx Kinkos Interactive Site
Interactive video cubicle microsite. meet Rick. Rick was in the commercial.
everything (from a product demo, to a sweepstakes, to a coupon offer) was hidden in this virtual cube.
each item in the cubicle was a hotspot that offered informative post-it notes as well as a video response from Rick
some of the hotspots were just for fun, including the phone
and, of course, the ficus.
the ''hang in there'' poster revealed the viral piece of the site
viral “successories” parody posters
Type Interactive – Site